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Product Marketing Manager

Date: Jul 29, 2022

Location: Ankeny, Iowa, US, 50023

Company: John Deere

There are over 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we're all about at John Deere. And it's why we're investing in our people and our technology like never before! Here the world's brightest minds are tackling the world's biggest challenges. If you believe one person can make the world a better place, we'll put you to work. RIGHT NOW.


John Deere is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identify or expression, status as a protected veteran, or status as a qualified individual with disability.


Primary Location: United States (US) - Iowa  - Ankeny  
Function: Marketing / Sales
Title: Product Marketing Manager
Onsite/Remote:Onsite Position

 This position is eligible for a partial telework arrangement at the present time.  The arrangement may be delayed for training or other job acclimation purposes and remains subject to change.

Your Responsibilities


As a Product Marketing Manager for See & Spray for John Deere located in Ankeny, IA, you will bring deep knowledge of the customer, market, business, and industry, gather first-hand feedback from customers and channel partners, and collaborate with internal stakeholders on the front line of See & Spray product delivery. You will…


  • Partner with Product Management on the See & Spray opportunity backlog delivery, collaborating with engineering and program management.
  • Customer Acquisition liaison and customer advocate in the Product Development Process.
  • Partner with engineering to prioritize the value-creating features, validate the product can create that value to customers and to the business.
  • Develop and validate pricing, product positioning and product messaging with the market (customers, dealers, field team) through customer advisor groups, customer focus groups, dealer advisor groups, and customer visits.

Additionally you will...


  • Develop the Product Value Proposition Document that incorporates technology adoption, agronomic data, competitive comparison, environmental / sustainability goals, and solution opportunities to maximize value / revenue.
  • Develop customer value stories highlighting the John Deere Difference within the Sales Manual.
  • Partner with regional teams on launch activities including photo shoots, trade shows, and training events.



Visa sponsorship is NOT available for this position.  



What Skills You Need


  • 2 or more years of experience with regular customer contact, knowledge of dealer/distribution network, and broad sprayer product knowledge.
  • 2 or more years of experience in gathering input from multiple stakeholders and set priority for team
  • 2 or more years of experience in business case & financial analysis development
  • Proven track record to influence, collaborate, and engage with others from a diverse set of backgrounds
  • Strong organizational, planning, and problem-solving skills with an ability to resolve ambiguity
  • Excellent communication skills and ability to communicate technical product information in a clear, concise, and creative manner
  • Willingness and ability to travel domestically as needed (seasonally) for business

What Makes You Stand Out


  • Experience in related or similar roles
  • Skill in interpersonal communications, negotiation, and conflict resolution
  • Strong business and customer knowledge (Production Systems and Spraying Job)
  • Strong product knowledge (Sprayers)
  • Strong Dealer and Region knowledge



Ideally you will have a degree or equivalent related work experience in the following:


  • Bachelor’s degree in Business, Management, Engineering, Technology, Agricultural Sciences, Agronomy, Marketing, or equivalent discipline

What You'll Get


At John Deere, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. Here, you'll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. Additionally, we offer a comprehensive reward package to help you get started on your new career path, including:


  • Flexible work arrangements
  • Highly competitive base pay and performance bonuses
  • Savings & Retirement benefits (401K and Defined Benefit Pension)
  • Healthcare benefits with a generous company contribution in the Health Savings Account
  • Adoption assistance
  • Employee Assistance Programs
  • Tuition assistance
  • Fitness subsidies and on-site gyms at specific Deere locations
  • Charitable contribution match
  • Employee Purchase Plan & numerous discount programs for personal use


Click Here to find out more about our Total Rewards Package.


The information contained herein is not intended to be an exhaustive list of all responsibilities and qualifications required of individuals performing the job. The qualifications detailed in this job description are not considered the minimum requirements necessary to perform the job, but rather as guidelines.


The terms of the applicable benefit plans, and all company actions administering or interpreting these plans, continue to control. Deere & Company reserves the right to suspend, amend, modify, or terminate the Plan(s) in any manner at any time, including the right to modify or eliminate any cost-sharing between the company and participants. Changes, which can be made at any time, are made by action of the company's board of directors, or to the extend authorized by resolution of its board of directors, or by the Deere & Company Compensation Committee. In the event of a conflict between the language of the official Plan Documents and this document, the language of the official Plan Documents will control.


ACA Section 1557 Nondiscrimination Notice

The John Deere Health Benefit Plans for Salaried and Wage Employees comply with applicable Federal civil rights laws and do not discriminate on the basis of race, color, national origin, age, disability, or sex.


Nearest Major Market: Des Moines

Job Segment: Product Marketing, Marketing Manager, Agricultural, Outside Sales, Marketing, Agriculture, Sales