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Parts Marketing Specialist (50087297)

Date: Jul 18, 2021

Location: Tianjin, Tianjin, CN, 300457

Company: John Deere

There are 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we’re all about at John Deere. And it’s why we’re investing in our people and our technology like never before in our 175-year history. Here the world’s brightest minds are tackling the world’s biggest challenges. If you believe one person can make the world a better place, we’ll put you to work. RIGHT NOW.

Primary Location: China (CN) - Tianjin  - Tianjin  
Function: Marketing / Sales
Title: Parts Marketing Specialist (50087297) - 71981

Your Position:

Major Purpose

Works on a product line marketing team and assists in the areas of marketplace assessment, new product or solution identification, promotional development, program creation, and training development/delivery to grow parts and service sales for the Company, branches, and dealers.

Major Duties

  • Gathers, interprets and integrates data from market research, competitive intelligence, industry associations, suppliers, and sales reports into recommendations for marketing strategies and programs.
  • Creates and delivers marketing information for use in promotional events and marketing campaigns such as direct mail catalogs, regional shows, product introductions and aftermarket expos.
  • Works with factories, suppliers, and creative writers to develop and deliver product information and competitive comparisons for use in guides, bulletins, and web applications.
  • Coordinates development and delivery of training programs, materials, and events for channel partners, customers and company personnel.
  • Participates in the new product development process with functional areas for assigned parts categories.
  • Analyzes market and competitive information to develop retail sales programs and assist with the development of new ordering programs.

Skills, Abilities, Knowledge

Understanding of dealer and Company parts systems and procedures.
Knowledge of dealers and other channels.
Knowledge of heavy machinery dealer business practices, ideally including the practices followed at John Deere dealerships.
Demonstrated sales and marketing skills.


This position will be posted for a minimum of 7 business days and unposted when a qualified pool of candidates is achieved. This position is only eligible for the Chinese citizenship employees, or who have the work authorization in China.

Job Segment: Retail Sales, Market Research, Marketing, Retail