Senior Content Analyst - Monterrey

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Date: Jan 9, 2025

Location: Garza Garcia, Nuevo León, MX, 66210

Company: John Deere

There are 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we’re all about at John Deere. And it’s why we’re investing in our people and our technology like never before in our 175-year history. Here the world’s brightest minds are tackling the world’s biggest challenges. If you believe one person can make the world a better place, we’ll put you to work. RIGHT NOW.

Title: Senior Content Analyst - Monterrey

Primary Location: Garza Garcia 

Function: Marketing / Sales

John Deere is a foremost leader in the ag equipment business, and we continue to put a solid stamp on other industries. For over 150 years, the company’s portfolio of groundbreaking products has grown to include industries related to and outside of agriculture, including Turf, Construction and Forestry and Wind Technologies. The image of John Deere is no longer that of a signature green tractor meandering across a field; it’s been replaced with an image of acceleration, swift progress, and innovative leaping toward the company’s 200th year. The product line alone serves as proof with advances in machine performance, equipment automation, fleet management, and John Deere’s ongoing investment in emerging markets.

Note: All candidates should have their tax situation certificate (Constancia de Siituación Fiscal) up to date with the salary regime to be eligible for the hiring process.

 

Main Responsibilites:

  • Deliver defined product or solution features, functionality or outcomes effectively close gaps - be it knowledge, skill or capability. 
  • Lead and design appropriate project plans and outlines, including making recommendations for content delivery approach/methods and work to gain alignment on required outcomes.  Identify and define any translation needs as appropriate.
  • Monitors and analyzes Web traffic. Collects and analyzes customer feedback. Recommends and implements Web site improvements.
  • Develops, executes and analyzes online promotions.
  • Build effective, collaborative relationships with embedded business subject matter experts to validate development and design objectives. Seeks others' input and learns through experimentation by applying both successes and failures as insights that expand beyond the fundamentals.
  • Develops engaging and branded digital creative that helps solve problems, deliver results, and is aligned with business strategy.
  • Develop and adheres to established timelines to ensure expectations and deliverables are being met.  
  • Makes good and timely decisions that keep work projects moving forward, knowing when to act independently and when to escalate issues. Ability to integrate various inputs, decision criteria and trade-offs to make effective decisions. 
  • Prioritize work and completed work product(s) meet the required standards of productivity, quality and timeliness.  Maintain appropriate documentation and adhere to publishing standards for all content.
  • Play a critical role in the feedback loop, by assessing customer / channel feedback and making continuous and incremental changes to content to increase efficiency, quality and value. 
  • Assurance that work outcomes meet regulatory and legal compliance requirements and collaborating with JDF Law Services as needed.  Conversely, work to identify non-compliance and reporting or escalating issues through appropriate channels. 
  • Develop own capabilities by investing in formal and informal training and learning to improve performance and/or enhance efficiency.  Maintain an understanding of relevant technology, tools, and industry best practices.  Proactively share insights with colleagues for the betterment of the team. 

What Skills You Need:

  • Effective communicator who builds partnerships and works collaboratively with others while fostering a highly engaged, positive and energized work environment.
  • Experienced practitioner in content creation and/or writing.
  • Advanced PowerPoint and content presentation skills.
  • Content and graphic design experience / UX knowledge (Figma, Adobe Creative Cloud, Adobe Premiere).
  • Video and Audio editing experience (Camtasia, Audacity).
  • Regional knowledge of dealer sales processes and core systems used to support financing business (i.e. dealer vs. retailer, Ceres, JDQuote II).
  • Regional knowledge of JDF digital tools available in core market(s) (i.e. My Financial Accounts, eSignature, Online Credit Application).
  • Demonstrates learning agility through experimentation, learning from both successes and failures to drive improvements in own work and/or outcomes. 
  • Functional understanding of basic digital and web analytics (3-5 years).
  • Working knowledge of well-crafted HTML/CSS and HTML5 (1-3 years).

What Makes You Stand Out:

  • Experience in using Excel, Microsoft Word, PowerPoint, Access, Project, and other Microsoft tools. (4 - 7 years).
  • Mastery of Adobe Creative Suite and PowerPoint  (4-7 years).
  • Experience with UX design best practices (1-3 years).
  • Project management experience. (Small projects).
  • Experience in the Graphic Design field. (1 - 3 years).
  • Experience working with templates, grids and layout systems to support design of internet applications (4 - 7 years).
  • Experience in web content creation and management. (4 - 7 years).

Education:

  • Degree in a Business/Management discipline or equivalent experience. - University Degree (4 years or equivalent).
  • Degree in a Marketing discipline or equivalent experience. - University Degree (4 years or equivalent).
  • Degree in an Information Technology discipline or equivalent experience. - University Degree (4 years or equivalent).
  • Degree in an Arts / Design / Graphic Design discipline or equivalent experience. - University Degree (4 years or equivalent).
This position will be posted for a minimum of 10 business days and unposted when a qualified pool of candidates is achieved.

Candidates must have the necessary work permits to work in the country.

 


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