Digital Paid Media Specialist

There are over 8 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we're all about at John Deere. And it's why we're investing in our people and our technology like never before! Here the world's brightest minds are tackling the world's biggest challenges. If you believe one person can make the world a better place, we'll put you to work. RIGHT NOW.​

Due to the development of John Deere Business Service Center in Poznań, we are currently seeking candidates for the position of:​

Digital Paid Media Specialist

Poznań, Poland

Your responsibilities:   

• Plan, coordinate and optimize multi-market paid media campaigns across Google Ads (Search, Display, YouTube) and Meta Ads, ensuring delivery against agreed business objectives and KPIs.  

• Analyze campaign performance and derive optimization recommendations as well as alignment of keywords, audiences, budgets, creatives and timelines.  

• Act as the key interface between external media agencies and internal stakeholders, challenging recommendations, ensuring quality standards and driving continuous improvements.  

• Support paid media strategy, campaign planning and performance reporting while translating data into actionable insights.  

• Contribute to paid media standards, tracking governance and performance measurement frameworks.  

Our requirements:  

• Bachelor's Degree in Marketing, Communications, Media or a related field and 3+ years of hands-on experience in Paid Media, Performance Marketing or Digital Advertising.  

• Advanced working knowledge of Google Ads and Meta Ads Manager, including audience management, optimization and performance analysis.  

• Strong analytical skills with the ability to interpret campaign data, identify performance drivers and make data-driven recommendations.  

• Strong understanding of attribution, conversion tracking, audience targeting, measurement methodologies and performance marketing KPIs.  

• Language Requirements: English B2, both written and spoken. Polish not required.  

• Experience managing stakeholders and agencies in a performance-driven marketing environment.  

• Ability to manage multiple campaigns, priorities and deadlines across markets and stakeholders.  

• Experience with web analytics and reporting tools such as Adobe Analytics, Google Analytics, Power BI, Looker Studio or similar platforms.  

What we offer:​

• Employment contract.
• Strong support for work-life balance, including flexible working hours (start time between 7:00 and 10:00 AM) and a hybrid work model at Business Garden in Poznan.
• Opportunities for professional development within the company, with strong support for internal career growth.
• Employee referral program.
• Additional vacation days based on length of employment.
• Holiday allowance when taking at least 2 weeks off.
• Daily use of a foreign language in a friendly international working environment.
• Private medical care, life insurance, a sports card, meal allowance, language courses, a social fund budget, and various additional fun events in our office.
• Free access to our e-learning platform, featuring over 1,000 courses.

Please attach an English version of your CV.

John Deere is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity or expression, status as a qualified individual with disability.