Product Manager, Digital Activity Data Product

About the Role

In this role, you will shape how John Deere leverages the digital behavioral patterns of our current and potential customers to make insights and interventions driving digital utilization and engagement. You will manage the centralization of multiple sources including authentication logs, email delivery records, online form fills, web app API logs, personalization logs, Adobe Analytics clickstream, and more. Through purposeful aggregation and data structure, you will create novel customer insights and actionable digital segmentation . You will participate in executing a growth optimization strategy driving digital retention and engagement. This product will mature enterprise descriptive analytics, predictive modeling, customer insights, personalization qualifications, and our enterprise ambition to reach 1 million digital monthly active users by 2030.  

Your Responsibilities

As a Product Manager, Digital Activity Data Product for John Deere Intelligent Solutions, located in Moline, IL, Kansas City, MO, Chicago, IL, Des Moines, IA or as a remote role you will :

• Lead product discovery and definition by collaborating with internal stakeholders and data providers to understand needs and integration points
• Collaborate with engineering and data science teams to create production-class features that aggregate and synthesize data from multiple sources
• Leverage your expertise in behavioral data to craft tailored data views supporting engagement analysis, campaign effectiveness, digital advertising, sales attribution, and more
• Participate as domain expert within the larger Customer Insights Data Product Family to enhance digital activity’s presence in the customer intelligence community
• Collaborate on a metric and digital segmentation framework which drives digital active user growth
• Coach descriptive analysts and data scientists on the data’s potential and maintain strong documentation on accurate use
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VISA Sponsorship is NOT available for this position

What Skills You Need

• 5 or more years of experience in mining digital behavioral data for insights and personalization efforts
• 3 or more years of experience building products with significant data engineering or data science complexities
• 3 or more years of experience defining and executing digital lifecycle metrics (retention, churn, etc) in support of digital account utilization
• 3 or more years of experience in product management disciplines
• Demonstrated ability communicating to a diverse stakeholder group conveying complex concepts in simple customer-centric ways
• Proven emotional and technical knowledge to achieve results in partnership with experts in engineering, architecture, analysis, data science, and application/MarTech management
• Basic SQL skills to independently explore data

What Makes You Stand Out

• Conceptual fluency with Data as a Product, Databricks, and data taxonomy practices
• A wide range of digital behavioral experiences that include attribution modeling, churn models, effective reclamation definitions, personalization qualification logic
• Experience crafting and advancing a strategy in a complex organization
• Advanced skill-level in data and analytics tools, languages, and statistical methodologies
• Authoritative domain expertise over your data product and have a constant pulse on metric and insight discovery
• A passion for the customer’s digital experience and its impact on lifecycle satisfaction and retention

Education

Ideally, you will have a degree or equivalent related work experience in the following:

• Bachelors degree in related field or equivalent related work experience